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About Us

The concept behind KH Concept

A premium fitout and interior design company established in the UAE — where architecture, joinery and interiors meet under one roof.

A KH Concept interior showing the studio's design language
Every space, a tailored masterpiece

Our Story

Materialising envisions
since the beginning

KH Concept was established in the UAE with a clear goal: to materialise envisions. Behind that goal stand more than thirty years of hands-on experience in architecture and interior design — from private homes to government headquarters.

What sets us apart is that we do not stop at the drawing. Our own designers, engineers, master carpenters and technicians carry each project from the first sketch through joinery, fitout and final handover. Because the drawing, the workshop and the site all sit under one roof, nothing is lost between the idea and the finished space.

Our commitment to quality and research ensures every space we touch becomes a tailored masterpiece — comfortable, personal and built to last.

Milestones

  • The Foundations

    Three decades of craft

    Our founders built their expertise across architecture, interior design and fine joinery — a discipline that still defines the company today.

  • Established in the UAE

    KH Concept opens in Abu Dhabi

    The studio and workshop are established in Musaffah, Abu Dhabi, bringing design and production together under one roof.

  • Growing Portfolio

    5 projects and counting

    From the Executive Council General Secretariat to landmark developments across government, hospitality, retail and residential sectors.

  • Today

    Fitout across the GCC

    With projects in the UAE and Saudi Arabia, KH Concept continues to deliver premium fitout to [add client count] satisfied clients and counting.

Design Approach

From first sketch to final handover

Listen

A free consultation. We study your space, your taste and how you actually live or work in it.

Design

Our designers and engineers translate the brief into drawings, materials and finishes — reviewed with you at every step.

Craft

Joinery and bespoke pieces are produced in our own workshop, to the standard of the region’s most refined projects.

Deliver

Fitout, installation and finishing on site — with guaranteed works and support after handover.

Our Values

What every project is measured against

Craft

Work that is equally fashionable and reliable — beauty that holds up to daily life.

Precision

Every detail drawn, measured and checked before it is built.

Partnership

Personalised attention from the first consultation to long after handover.

Integrity

Honest advice, justified prices and guaranteed works on every order.

Leadership

The people behind the concept

Hani Abu Awwad

CEO & Founder, Axis Investment LLC

Hani Abu Awwad

“Hani Abu Awwad is a visionary leader, electrical engineer, and seasoned facilities management professional with over 30 years of distinguished experience across the public and private sectors. As the CEO, and Founder of Axis Investment LLC, he spearheads a strategic holding company that oversees a diversified portfolio of enterprises specializing in fit-out, joinery, and construction.

Driven by an entrepreneurial spirit, Hani founded Axis Investment LLC to transform potential into enduring success. As CEO, he actively drives the organization’s mission, fundraising efforts, and operational excellence, ensuring robust engagement with the board of directors. He is deeply committed to aligning the day-to-day work with core values of diversity, equity, inclusion, and accessibility, fostering a truly transformative and forward-thinking organizational culture. His leadership is pivotal in shaping Axis Investment’s strategic direction and fostering a resilient, dynamic ecosystem.”

Khaled Sweid

CEO & Managing Director, Axis Investment LLC

Khaled Sweid

“As CEO and Managing Director of Axis Investment LLC, Khaled Swead brings profound operational expertise in construction, fit-out projects, and bespoke joinery. His direct leadership of specialized subsidiaries like KH Concept Interiors and Four Style Carpentry ensures meticulous execution and excellence across the group’s ventures.

Khaled is renowned for his zealous commitment to his craft, consistently “burning the midnight oil” to ensure successful project outcomes. His philosophy emphasizes dedication and perseverance, echoing Winston Churchill’s famed words: “If you’re going through hell, keep going.” This unwavering drive, coupled with his deep industry knowledge, enables him to lead his teams effectively, delivering innovative and meticulously executed solutions that consistently exceed client expectations.”

Our Creative Team

Collective expertise,
passion in every detail

Our strength lies in our collective expertise: a dedicated group of visionary designers, meticulous engineers and master craftsmen who collaborate seamlessly to bring dream spaces to life.

Contact Us →
Woodwork detail from the KH Concept workshop

Mission & Vision

Why we build

A calm, light-filled interior representing KH Concept's portfolio
Designed to be lived in

Our Mission

To create better spaces — places where people feel at home, unleash their creative minds and live each day more pleasantly. We pair highly skilled experts with genuine attention to every client, so each space we deliver is personal: shaped by its owner’s taste, refined by our craft, and built to be enjoyed for years.

Our Vision

To be a trusted name in premium fitout — where architecture, joinery and interior design come together seamlessly, from a single bespoke piece to a complete headquarters.

See the work for yourself

View Projects →
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